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Aristotle CEO, Marla Johnson Norris co-founded Aristotle in
1995. Under her leadership, Aristotle has gained international
media recognition and industry awards for innovation and excellence
in website and interactive media design, programming and research.
A nationally recognized expert in destination marketing, Marla
designed and conducted one of the first tourism website focus
groups and was instrumental in the development of the first
online conversion study. Her innovative ideas have changed the
way entire industries do business. A frequent keynote speaker,
seminar leader and focus group facilitator, Marla consults with
industry groups and clients nationwide in several areas of expertise
including accountable online marketing, strategic branding and
design, research methodology and reporting, tracking metrics,
interactive CRM programming and integrated PR and advertising
campaigns.
Marla graduated summa cum laude from the University of Memphis
with a BA in international relations, urban studies and political
science and received a Masters in Education from the University
of Arkansas at Little Rock. Her credits in interactive media
include the video production of “Immercenary,” an internationally
recognized computer video game for Electronic Arts. Marla is
also actively involved in several organizations in Arkansas
that promote education, economic development, creativity and
the well-being of its citizens. To acknowledge her contributions
to the community she was honored as a Distinguished Alumni of
the University of Arkansas at Little Rock in 2003 and the University
of Memphis in 2005. In 2005, Aristotle, Inc. was named an Arkansas
Community Foundation Outstanding Philanthropic Corporation. |
