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Research Capabilities
Survey administration methods can be tailored
to fit the research needs of the client and work in combination
(i.e., mixed-mode data collection) to meet the overall research
project goals. Survey/Business Research staff work closely with
clients to determine project scope, information needs, and time
requirements. Research costs are determined on a case-by-case
basis to offset expenses associated with conducting the research
and results reporting activities.
Quantitative-based data collection
- Paper-based mail surveys are
designed using proven questionnaire formats and procedures.
Cover letters and questionnaires are integrated into "user-friendly" data
collection instruments to enhance response rates.
- Telephone surveys are
conducted in-house using a dedicated and supervised computer-assisted
telephone interviewing (CATI) lab. CATI facilitates interviewer
performance monitoring and electronic data collection, eliminating
the need for manual coding and data entry of completed questionnaires.
- Internet surveys are
developed and deployed in-house using web-based questionnaire
authoring software. Internet surveys can be used as a stand
alone data collection tool for special populations (with an
e-mail address) or in combination with other modes of data
collection to enhance response rates.
- Personal/face-to-face interviews are
conducted using an agreed upon data collection instrument to
gather input from the targeted group under study. Interviews
can be conducted in a variety of settings ranging from isolated
office environments to large group situations (e.g., festivals,
tourism attractions, etc.) utilizing a modified-mall intercept
approach to select and interview individuals.
Survey/Business
Research Brochure (pdf)
Qualitative-based data collection
- Focus group sessions are
conducted by an experienced moderator in a group setting (i.e.,
8 to 12 participants) to draw upon participants attitudes,
feelings, beliefs, reactions, and experiences related to a
specific topic of interest. Focus group sessions allow for
immediate feedback in a group dynamic and can be used at any
point in a research program. Focus groups can be used as stand
alone research tools or in combination with broader-based quantitative
data collection activities.
- The Decision Support Center offers
technology as a mechanism to facilitate group interactions
which leads to decision-making. The Decision Support Center
can accommodate groups of up to 18 participants in a facilitator
led setting. Primary uses of the Decision Support Center include
facilitation of strategic planning sessions, brainstorming
sessions, setting organizational agendas, SWOT analysis, and
other issues effecting decision-making for groups/organizations.
A primary advantage of the Decision Support Center is the anonymous
nature of participant interaction which is advantageous in
an employee/supervisory environment.
Decision Support
Center Brochure (pdf)
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