Survey Research Methods
Survey administration methods can be tailored to fit the research
needs of the client and work in combination to meet overall research
project goals. IEA conducts mail surveys using proven questionnaire
formats and procedures. Telephone surveys are conducted in-house
using computer-assisted telephone interviewing (CATI) software.
CATI facilitates interviewer performance monitoring and electronic
data collection, eliminating the need for manual coding and data
entry of completed questionnaires. This process reduces the margin
for error and shortens the time required to complete a survey
project. Survey results can be made available to the client in
several formats: published reports (i.e., summary monograph,
analytical report), computer printouts of the frequency of responses
by question, and selected cross-tabulated data variable output.
From industrial targeting to conducting program evaluations,
survey/business research staff work closely with clients through
initial consultations to determine project scope, information
needs, and time requirements. Research costs are determined on
a case-by-case basis to offset expenses associated with conducting
the research and reporting activities.
